When you’re running a B2B business or are hustling after your 9-5 grind, it’s important to always think about future you! One foolproof way to set yourself up for success in the long run is to not only price your offers at what they’re worth (don’t sell yourself short!) but also to create a suite of products and services that will attract your target audience and allow you to diversify your streams of revenue using the right B2B strategies. It’s win-win!
Learn how to develop a comprehensive product suite and scale your offer to maximize your revenue and future-proof your biz!
B2B Strategies to Develop a Diversified Portfolio
It’s never smart to put all of your eggs in one basket, especially when it comes to your B2B biz! Instead of relying on a single product, solution, or offer, it’s best to create a diversified product portfolio that helps you protect your business against any unexpected changes.
While you may have one hero product (which isn’t a bad thing!), think about how you can create complementary offerings that deliver exactly what your audience needs as entry points to deeper customer relationships—while also boosting your bottom line! Not only does it help you better reach your original audience, but also allows you to connect with other audience groups to expand your customer base.
This strategic move helps you ensure that as the economy shifts, your business evolves, and if your customers’ needs change, you have multiple lines of revenue to keep your business thriving.
Create a Scalable Offer Suite
While creating multiple different offers through a diversified product portfolio is key, it’s important to establish strong building blocks first—otherwise, you could quickly get in over your head! Scaling in a strategic, systematic way will help you ensure that you are building something sustainable and repeatable.
Your “offer” isn’t just one program, course, or PDF. Instead, think of it as a framework that you can use in many different ways to help streamline your product suite. This helps you create a repeatable system you can reuse and recycle to streamline your processes and scale quickly. The best part? Sustainably diversifying your income with thoughtful B2B strategies will help your revenue skyrocket! There’s no limit to what your biz can do if you build the right foundation.
Adapt to Regulatory Shifts
While you can future-proof your business through a diversified product portfolio, there’s one thing you can’t always predict: regulatory shifts. As industries change and evolve, your business can get left out in the cold when your offers become irrelevant. But there are a few ways you can adapt and stay on the pulse of what your audience needs.
Creating recurring revenue streams through a diversified offer suite helps you spread out your revenue and protect against any sudden industry changes. Lining up other revenue generators, like speaking engagements or licensing digital assets, can also help you avoid your clients drying up when there is industry or economic uncertainty. Taking all of these steps helps you set your biz up for long-term success so you can grow and thrive—in any conditions.
Swagger School participant, Lindsay says “my business is my retirement plan.” An active duty military service member by day and user experience/ user interface design consultant by night she’s expanding her biz to serve more corporate clients with speaking engagements.
Ready to level up your biz?
From learning how to secure more clients to refining your corporate pitch, we can help business owners and corporate side hustlers scale and grow using the right B2B strategies—without sacrificing their personal lives in the process. Check out our Swagger Shop today for all the resources you need to level up!
