Not Only Influencers Have Influence! Use Your B2B Network to Your Advantage

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When you’re scrolling through your social media feed and your favorite blogger or business mogul pops up, it can be easy to think, “Wow! I wish I had the same impact as this person.” But I’ve got a newsflash for you: you do!

The good news is that you do not have to become an Instagram model to be an influencer. Just because you may not have a platform that touches hundreds of thousands of people on the interwebs, it doesn’t mean that you can’t make a big impact in the world with your existing B2B network. Evaluate how you’re showing up now, get clear on your mission and values, and determine where you want to go in the long run. Then, set goals to make it happen!

By creating a strong personal brand and showing up in the places that matter most to you, you can become a strong influence in the most important circles to help you reach your ultimate goals.

Steps to Expand Your Influence

Whether you’re just getting started in the B2B game, are a corporate side hustler, or have an extensive network of past clients, colleagues, and connections, there are a few simple steps to get started:

  1. Get clear on your messaging. Using consistent language to showcase your expertise will ensure that people know EXACTLY what you have to offer.
  2. Define your unique selling points. Why should people work with you and not your competitors? Clearly articulate what makes you different.
  3. Own your expertise. You are the only one who has your exact experience—so own it! Showcase your zones of genius so people know exactly what you have to offer.
  4. Lead with your swagger. Authenticity is the key to building a business that feels true to you!

Once you take these steps, it’ll be easier to expand your spheres of influence and grow your network (not to mention growing your revenue, too!). And one of the easiest ways to do that today is to join the Swagger Spot!

Our exclusive community of B2B biz owners and corporate consultants is the perfect place to make connections with like-minded leaders, bounce around ideas, and share your recent wins. Join us today and tell us: How do YOU use your B2B network to expand your influence?

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